Clean Beauty Products in San Diego

Over the past several years, concerned consumers have been migrating from products containing chemicals to those with more natural ingredients. If you’ve heard the term “clean beauty” before, it essentially means that a product doesn’t contain ingredients that are controversial or unsafe. 

Currently, there are no FDA regulation around terms like “clean” in the beauty industry, so it can be confusing to understand the difference between words like clean, green, and natural. (This article by Good Housekeeping gives a great overview.) Keep reading to learn more and where to shop for clean beauty products in San Diego. 

How to Know if a Product is “Clean”

While it’s good to carefully read ingredient labels and familiarize yourself with the names of chemicals to avoid, it’s not easy to remember everything or understand what exactly a certain ingredient may be. EWG’s Skin Deep and Think Dirty both have websites and apps that let you enter a product name — or scan the UPC code of a product while you are in the store — and get a breakdown and rating on its overall safety. 

Ingredients to avoid:

  • Fragrance
  • Parabens
  • Phthalates
  • Sulfates (SLS and SLES)
  • Formaldehyde
  • Mineral oil
  • Lead

Where to Shop Clean Beauty in San Diego

There are lots of great online resources for shopping clean beauty, but if you’d like to shop locally, try products from one of these San Diego clean beauty shops.

3030 North Park Way, San Diego CA 92104 / 3665 Paseo Place, Suite 960, San Diego CA 92130

Shop/Good was founded after the owner, Leah Kirpalani, figured out the key to managing her chronic health issues was by eliminating toxins from her beauty routine. Shop/Good sells a variety of beauty products and also provides facials and waxing services. Stores are located in both North Park and One Paseo in Del Mar.

The Old Town Soap Company 
Liberty Public Market, 2820 Historic Decatur Rd, San Diego, CA 92106
(Temporary location, check website for updates and hours)

Founded in 2012 by Ernestine Brown, this black-, woman-, and veteran-owned business creates products by sourcing safe ingredients to use in her line of cleansers, sanitizers, moisturizers, essential oils, and herbs. The Old Town Soap Company also offers interactive workshops such as “Soap Making Therapy 101” to serve the local community.

Zabana Essentials

San Diego-based esthetician Shanell Edwards founded this beauty line for face, hair, and body with the intent to provide healthy alternatives to conventional cosmetics. Ingredients are sustainable, fair-trade, wild-crafted, raw, and vegan. She uses as many organic ingredients as possible. While she doesn’t have a physical store, you can purchase all her products online at or some items in person at Shop/Good. 

Angelica b Beauty
2226 Fern St. San Diego, CA 92104

Located in the South Park neighborhood, this all-natural, green beauty boutique provides facials, waxing, massages, eyelash extensions, and more. Book a makeup consultation to learn new techniques and what clean beauty products are right for your skin type, then shop their shelves full of clean products while you’re there. 

100% Pure 
Westfield UTC, 4305 La Jolla Village Drive #2510, San Diego, CA

This natural skincare line is available online but also has a brick-and-mortar store in the UTC mall in La Jolla. They specialize in fruit-pigmented makeup and sell items for hair, skin care, overall wellness, and makeup for eyes, lips, and face. 


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